EXPERIENCE
VELASQUEZ CATERING | Administrative Coordinator
June 2023-Present
Takes point on state-wide outreach for events, handling all coordination duties through event completion
Schedules meetings, submits necessary permits, licenses, and paperwork required to be a vendor at the highest-attended state fair in the country
Pulls reports and designs spreadsheets showcasing event KPIs
J.P. LITERARY | Book-to-film Intern
January-June 2024
Created daily e-newsletters including key deals and industry news
Updated database with new entries
Wrote reports for one manuscript/week for film/tv clients that include studios like Skydance Media, Hello Sunshine, Aggregate Films, Color Force, Sister, Fuzzy Door, Laika, and Walden
NOBROW PRESS/FLYING EYE BOOKS/TWENTY SEVEN | Marketing & Sales Associate remote
February 2021-March 2023
Strategize and implement marketing initiatives across channels: email campaigns, educational assets, Amazon, virtual launch events, social media content, book publicity with national publications and trade reviewers
Develop processes to identify and boost sales for low performing titles that inform tailored marketing plans including ad campaigns, partnerships, activity sheets, and other external assets that consumers can engage with
Generates sales reports to identify high performing regions
Gather materials, create, and present corporate-wide sales presentations detailing key sales information for sales representatives
Maintain relationships with partners including Amazon and Penguin Random House
Produce and host virtual launch events for a range of award-winning and debut authors across age ranges: children’s, middle grade, YA, and adult novels
Coordinate with authors to develop marketing plans
Optimize visibility of assets through targeted keywords
Leverage social networks to propel brand recognition, engagement, and sales
DEEP VELLUM PUBLISHING | Marketing & Publicity Intern remote
August-December 2020
Work with a catalog of emerging and acclaimed international authors across genres in addition to reissued titles
Support Marketing & Sales Director in day-to-day undertakings: research, building media lists, gathering promotional material, crafting publicity reports and reader's guides, writing synopses & teasers, content management
Input book metadata into digital asset management and cross-check all information
Devise marketing plans for forthcoming titles
FARMHOUSE DELIVERY | Email Marketing Manager in Austin, Texas
Oct 2019 - April 2020
Served as the primary point of contact for a portfolio of small businesses: food producers, CPG brands
Lead all copywriting and copyediting efforts for company: email, website, product descriptions, paid ads; supported brand voice overhaul and content auditing
Lead Email marketing efforts promoting Texas producers and products to our wholesale and retail markets in Austin, Dallas, Houston, and San Antonio with the goals of retaining top-of-funnel leads and maintaining loyal customers
Developed and segment email campaigns (including A/B tests) informed by order history, open and click-through rates, created and deployed campaigns through marketing automation, reported to Senior Marketing Manager
SELFMADE | Account Manager in Austin, Texas
Nov 2018 - September 2019
Managed and retained a portfolio of 50-60 brands per quarter at SAAS company offering a menu of creative services, yielding a 94% rate of retention| Clients: Sweat Cosmetics, Yolélé Foods, Hoboken Farms, Beckon Ice Cream, Just the Cheese, OMEALS
Conducted brand audits which led to a 40% increase in engagement
Translated client needs to designers/copywriters
Aid B2B and B2C enterprises in content strategy alongside Delivery Team
NORTHWEST MONTESSORI | Assistant Teacher in Austin, Texas
April-September 2018
Taught class of 15-20 kids ages four-six: station work, nap, lunch and snack time, group activities, supervision, administering health care
Curated class library (monthly) with a new selection of authors, stories, and genres
Organized weekly crafts and activities that engaged a classroom of lively children and worked with assistant teachers to monitor and implement
Advocated for creative expression
TRUSTRADIUS | Freelance Writer in Austin, Texas
January-April 2018
Wrote blog posts that guided users to invest in product improvements
Assisted editor in relevant internal and external linking strategies to drive website traffic
Wrote 500-1000+ word pieces on Whitehat SEO tools, the importance of anchor text, and tips for beginners level link building
Used resources like Impact, Moz, SEMRush for research
YOUNG WRITERS | Writing Assistant in Santa Cruz, CA
March-June 2017
Aided elementary-aged students in writing short works of fiction to be published in anthology
Functioned as a support system and resource for young creatives
Led exercises and icebreakers to spark inspiration for the final work
Guided small groups in structuring, proofreading, editing, their works
CITY ON A HILL PRESS | Editor & Reporter
Nov 2016- March 2017
Managed a desk of reporters at the A&E Desk of student-run newspaper covering underreported voices, events, and ideas
Researched and interviewed sources for weekly stories: UC professors, multi-media artists, engineers, members of the student body
Explored intersection of art & AI by interviewing Digital Art & New Media [DANM] department
Assigned and edited stories, cold-called and emailed sources for columns, coordinated and conducted interviews
Wrote columns on subjects: unconventional art forms that explore student culture, gallery openings, and the intersection between arts and engineering
SKILLS | 6+ Writing: poetry, essays, copywriting, email marketing, blog, book reviews Social media marketing | Software: Data Business People [DBP], Ingram, Excel, Squarespace, Shopify, Constant Contact, WordPress, Asana, Microsoft Suite, Google Suite, Google Analytics, Adobe InDesign and Photoshop
EDUCATION | University of California, Santa Cruz | English Literature Bachelor of Arts. Emphasis in Creative Writing
AWARDS & CERTIFICATIONS | Selected as one of five Honorable Mentions in Winter 2020's Editors' Prize Contest: SRPR, Named one of California's best Emerging Poets, published in Z Publishing House Anthology, April 2018